Ersnt and Young attractiveness surveys
Along with the European attractiveness survey, Ernst & Young carries out countries and regions specific attractiveness surveys in order to:
- measure the perception of international investors in terms of attractiveness for foreign investment over a given area;
- compare the perception of investors with the reality of foreign investment projects in the location studied;
- help our corporate clients and international promotion agencies anticipate future investment trends and assist them in the definition of their strategies to invest and to attract foreign investment.
Our website: http://www.ey.com

Ernst and Young's 2008 European Attractiveness survey
For the sixth consecutive year, Ernst & Young reveals the results of the "European attractiveness survey" which addresses Europe's competitive position on the global scene, the very latest trends of foreign investment into Europe and the vision of international business leaders on Europe's attractiveness for their operations.
Download the European attractiveness survey (PDF)
Baromed
BaroMed 2008 measures the attractiveness of the Euro-Mediterranean zone, comprising 17 countries of the southern and northern shores of the Mediterranean (France, Portugal, Spain, Italy, Greece, Turkey, Cyprus, Malta, Morocco, Algeria, Tunisia, Libya, Egypt, Jordan, Israel, Lebanon and Syria). It is based on interviews with 315 international decision-makers from all sectors, origins and economic models.
The Euro-Mediterranean zone currently provides significant growth opportunities for international investors and it ranks third among the world's regions in terms of GDP and among the top three for foreign direct investment (FDI).
"BaroMed confirms the strong position of the Euro-Mediterranean zone within the global economy in terms of market size, wealth and investment flows. This gives perspective to the current project to reinvigorate the Mediterranean area," says Marc Lhermitte, partner, Ernst & Young Advisory, France. "The survey also demonstrates the current shift towards the emerging countries, particularly those in the southern rim."
Download the report on the attractiveness of the Euro-Mediterranean area
June 2008 (PDF)

Baromètre Ernst and Young de l'attractivité du site France
Ernst & Young publie le 7ème Baromètre de l'Attractivité du site France qui croise l'image du pays auprès des investisseurs internationaux et la réalité des investissements qui s'y sont implantés en 2007 .
La France se maintient à la 2ème place européenne, en nombre d'implantations internationales et 5ème en nombre d'emplois, derrière le Royaume-Uni, qui reste un solide leader de l'attractivité européenne.
Téléchargez le rapport sur l'attractivité du site France (PDF)
1. Show that closer partnerships between Europe and countries on the southern shores of the Mediterranean can make the whole of the Euro-Mediterranean area more competitive and more attractive relative to the Far East, Southeast Asia and Latin America.
Offerings combining input from the north and south of the Mediterranean can win a price advantage as well as wider access to markets in Europe, the Arab world, Africa, etc., to the benefit of both.
2. Convince financial backers from Gulf countries that combining the strengths of European know-how, the appeal of markets to the south, and businesses on either side of the Mediterranean with the capital resources resulting from a lasting rise in energy prices is a profitable and secure option for diversification of their assets over the long term.
3. Help to open up Mediterranean economies suffering from a lack of size, segmentation and Malthusian business structures, thereby paving the way for the emergence of a huge market with nearly a billion producers and consumers, and benefiting from extensive energy resources.
12.30 – 2.00 p.m.
Welcome and initial contacts lunch
2.00 – 2.15 p.m.
Welcome address by:
Pierre Guénant and Patrick Gounelle, Co-Chairmen of Europe+
2.15 – 2.45 p.m.
Opening address by Euro-Mediterranean Ministers :
Salaheddine Mezouar, Minister of Commerce, Industry and Economy Upgrading of the Kingdom of Morocco
Mohamed Nouri Jouini, Minister for Development and International Cooperation of Tunisia
Austin Gatt, Minister for Investment, Industry, Technology and Information of Malta
Jean-Pierre Jouyet, French Secretary of State for European Affairs (tbc)
2.45 – 3.30 pm
Euromed attractiveness survey review by Ernst & Young:
"Together becoming more competitive and more attractive"
Reactions and recommendations by :
Chekib Nouira, President of the Arab Institute of Business Managers
3.30 – 4.45 p.m.
1ST DEBATE
"Investment opportunities on the south area"
Philippe Carli, CEO of Siemens France, Co-Chairman of the Euromed Investment Conference
Jean-Michel Severino, Managing Director of the Agence Française de Développement, Co-Chairman of the Euromed Investment Conference
With Euro-Mediterranean business leaders from traditional and new sectors
4.45 – 5.15 p.m.
Networking coffee break
5.15 – 6.15 pm
2ND DEBATE
"Reinforce investors trust forincreasing the attractiveness of the south area"
Christian de Boissieu, President of the Conseil d’Analyse Économique to the French Prime Minister
With Mediterranean government representatives and investment promotion agencies
6.15 – 6.30 pm
Remarks on Barcelona process
François Gouyette, Ambassador, in charge of the Euro-Mediterranean process
6.30 – 7.00 pm
Conclusions and recommendations
Philippe de Fontaine-Vive, Vice-President of the European Investment Bank, in charge of FEMIP
Serge Degallaix, French Ambassador in Tunisia
7.00 pm
Official closing
Driss Jettou, Prime Minister of the Kingdom of Morocco
Lawrence Gonzi, Prime Minister of Malta
Jean-Pierre Raffarin, former Prime Minister of France
7.30 pm
Special Euro-Mediterranean Partnership Welcome Dinner
MODERATORS :
Philippe Carli,
(tbc), Chairman of Siemens France and co-Chairman of the
"Investing in Mediterranean area" seminar
Christian de Boissieu,
President of the Conseil d'Analyse Economique advising the French government
Philippe de Fontaine-Vive,
Vice President of the European Investment Bank
Serge Degallaix,
French Ambassador in Tunisia
Patrick Gounelle,
CEO, Ernst & Young France and Southern Europe
François Gouyette,
Ambassador, in charge of the Euro-Mediterranean process
Pierre Guénant,
Chairman, PGA Group, Co-Chairman of Europe+ Foundation and Chairman of LA BAULE - WIC Steering Committee
Chekib Nouira,
CEO of BIAT, President of the Arabe Institute of Business Managers
Jean-Michel Severino,
CEO of France’s international development agency and Co-Chairman of
the "Investing in Mediterranean area" seminar
Chekib Nouira,
CEO of BIAT, president of the Arabe Institute of Business Managers
Jean Michel SEVERINO,
CEO of France’s international development agency and
co-Chairman of the “Investing in Mediterranean area” seminar
SPEAKERS:
1st Debate
- Jean-François Limantour,
President of the Cercle Euro Méditerranéen des dirigeants Textile et Habillement (CEDITH)
- Jean-Jacques Sarraf,
President of the Union Méditerranéenne des Confédérations d’Entreprises
- Abderrahmane Hadj Nacer,
Former Governor of the Banque Centrale d’Algérie
- Slah-Eddine Ben Said,
Président Directeur Général de la SCET (Société centrale pour l'équipement du territoire tunisien)
- Galal Zorba,
President of FIE (TBC)
- Dominique Nouvellet,
Founder & CEO of SIPAREX
- Monia SKHIRI,
Secretary General of the UMCE
2nd Debate
- Laila Sbiti,
President of Association Réseau ANIMA
- Djamel Zeriguine,
Managing Director, Agence Nationale de Développement de l'Investissement (ANDI)
- Sylvie Esparre,
Director in charge of prospective, surveys, evaluation and international relations at the DIACT
- Rachel Roei,
Director, Investment Promotion Center, Ministry of Industry, Trade and Labor (Israel)
- Mustafa Al Kafry,
Director General, Syrian Investment Board Tunisian Representative
- Chris Falzon,
CEO – Malta Enterprise
Debate Participants:
- Amr Abl El Azim,
Vice Chairman, GAFI (Egypt)
- Jafar Hdaib,
Managing Director, Palestinian Inv
- Abdelkrim Douhaifi,
Director, High Technologies Department, Foreign Investment Promotion Agency (FIPA)stment Promotion Agency (Palestinian Authority)